Design five screens of a gift exchange mobile app.
In the spirit of the holiday season, Designlab posed a challenge for its students and alumni: design three to five screens of a gift exchange app. For this project I worked together with fellow graduates Chris, Denise, and Tiffany over the course of three weeks to propose a solution.
Timeline
November 2021 - December 2021
The Problem
Might Have Known
Given that the parameters of this project were left open, my team and I conducted research to further investigate what problems the user is currently facing. After completing a survey and series of user interviews, we realized that users struggle to give meaningful gifts, especially when reliant on their receiver's wishlist.
The Challenge
Not Close but Personal
The goal of this project was to personalize the existing gift exchange experience while maintaining an element of surprise.
My Role
Fit for a King
I collaborated with Chris Xenophontos, Denise Macalino, and Tiffany Li as a UX designer on this challenge over the course of three weeks starting in November 2021 and finishing in December 2021.
The Solution
Answer Key
Since we could only design up to five screens, we focused on showcasing the features we felt that best addressed the problems of our users, with the main features listed below.
Onboarding Quiz
Before setting up a gift exchange group, users first undergo a quiz as part of onboarding. This information is later saved to a user's profile, can be viewed by their gift giver, and used to generate gift recommendations.
Personalized Profile
Gift givers can learn more about their assigned receiver via a profile. Details are based off answers to the quiz completed during onboarding. In case this is not enough, givers may ask questions directly to the receiver without sacrificing their anonymity.
Browse Based on Profile
Looking for gifts can be completed within the app itself. Users can specifically search for items or receive recommendations informed by receivers' profiles, with the option to add items to a virtual shopping list.
Mobile Screens
All Present and Accounted For
High-fidelity wireframes were designed in Figma and eventually configured into mockups using Adobe Photoshop. This finally gave us the ability to send over our favorite five screens for voting.
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Personal Musings
Reflections
Looking Back
∙ Due to the constraints of this project, we were only able to show a maximum of five screens. It was difficult to showcase the app's capabilities in what we considered a small amount of screens, but it ended up helping us as a team prioritize proposed features during brainstorming. ∙ The primary reason why the four of us decided to participate in this challenge was simply to spend some time together during the winter holiday season. Each of us brought our unique perspectives and talents while reminding me of the unspoken privilege working together on a wonderful team. Placing third in the overall competition was just the bow on top!
Additional illustrations by Alex Muravev, Olga, and Tatyana from the Noun Project. Primary illustrations by absurd.design